The Holidays are now firmly on the horizon and with it the rush to buy presents and send out greeting cards. If you are sending cards for your business, custom greeting cards are easier and cheaper to make then you think.
It’s that time of year again isn’t it? Many of us find ourselves lurking in the card aisles of Hallmark, Target, Walmart, or wherever looking for the perfect holiday greeting cards. But how often do you think that the sentiments in the card are just too boring or too impersonal? They don’t really represent you or your business.
Why not just avoid all of the pre-made cards with their bland sentiments. This year we encourage you to consider getting your own custom cards printed. Here are 3 reasons why you should.
Create a meaningful interaction
When you create your own greeting cards you can add a meaningful message and one that really reaches your customers. Custom cards give you control over your message and let you include something that reflect your business.
Consider using an image of your staff or family to help project your company’s image and strengthen your bond with customers.
You don’t even need to include a printed message. A blank interior and a brief handwritten note like ‘Happy Holidays’ from you or a staff member can create a memorable moment for your customers.
A Branding Opportunity
Your company is not just another generic business. You work hard in marketing and customer service to set your business apart from your competitors. Shouldn’t your holiday card also show that commitment?
View custom cards as an opportunity to build your relationship with your customers while maintaining brand awareness. Include your logo and include a message and image that keeps you top of mind.
Definitely, don’t think of the greeting card as a sales tool. Instead, it is simply a genuine way to say thank you to existing customers and show that you appreciate their business.
It’s Cheaper than you think
You might imagine that all of this sounds good, but probably costs an arm and a leg. The truth is custom greeting cards are an affordable way to get your message out during the holiday season.
It’s also easier to make than you think as well. Here is a cpp-greeting-card-template to download. This is a PDF template, but if you would like a template for InDesign, just let us know. Or simply call and ask us to design your card for you.
cutpasteandprint Printing, graphic design, binding, and promotional product specialists in Huntingdon Valley, PA. We proudly serve the Bucks and Montgomery County areas with superior quality, great customer service, and a commitment to getting you and your the best possible printed materials. Our services include: Digital Printing, Offset Printing, Graphic Design, Promotional Items, Bindery, and Copying.
estimating@cutpasteandprint.com • 215.364.3898
