3 Ways Bad Design Wastes Money

When it comes to print design, investing in quality is just that – an investment. If you try to go cheap, you have to remember that you get what you pay for. Bad Design Wastes Money! And it can have long term affects to your brand, sales, and bottom line.

It is easy to say that good design can earn you money. Having great eye-catching design work can pull in customers, help develop your brand, and build trust with your audience. We believe it is also true that bad design can cost you money as well, and not just in the sense of not reaching customers. When it comes to print projects we mean it literally. Bad design wastes money.

Hiring someone who isn’t professional, or handing the image of your company to a designer or printer without the experience to make your company look great in print is a problem. Of course maintaining your business’ image is vital, but so is maintaining schedules and reducing costs. Good design helps resolve these problems – reducing print costs and creating your printed materials in a way that meets all your needs and more.

3 Ways Bad Design Wastes Money

1. Waste Equals Money

A good print designer knows that laying out a good design will help reduce waste, and reducing waste means buying less materials. Less ink. Less paper. And this is turn leads to lower costs on a print project.

2. Poor material choices leads to poor results

A non-designer thinks, ‘paper is paper.‘ A designer knows that different papers fit different tasks. Choosing the wrong type of paper, or wrong type of binding, or trimming, or any of the many other print services can lead to issues. Print is a physical product and the materials that go into it define the experience it creates. There are a ton of issues from durability and legibility to tactile feel and appearance in different environments.

3. Not Understanding Print Technology

Print can get complicated, and certain things take time to be completed well. A good print designer will be aware of how different papers and print technologies will affect how long it takes a job to be completed.

This might be as straightforward as knowing that a printer can turn around a digital job far quicker than offset job. Or it might be as complicated as knowing which finishing services will save time and money. There are a ton of decisions that need to be made in any print job.

If you need help with your next print project, feel free to contact us.

cutpasteandprint Printing, graphic design, binding, and promotional product specialists in Huntingdon Valley, PA. We proudly serve the Bucks and Montgomery County areas with superior quality, great customer service, and a commitment to getting you and your the best possible printed materials. Our services include: Digital Printing, Offset Printing, Graphic Design, Promotional Items, Bindery, and Copying.