One Key Trick to Improve All of Your Print Marketing

What if there was  one trick you could use in your next print marketing campaign that could immediately increase the reach and value of your marketing? There is a way, but it’s not a trick. It’s the melding of print technology and a classic component of goods sales and marketing.

Dale Carnegie once said that the sweetest sound one hears in any language is the sound of there own name. This classic bit of truth is  sage advice for anyone involved with marketing. Speaking directly to the person you want to reach, saying their name and addressing them personally is key  to reaching potential customers. Now, imagine using Carnegie’s wisdom as a key component of your next print marketing campaign.

How can this be, you might wonder. How can you take a printed material, like a direct mail post card or letter and use it to speak directly to your customer or potential customer? The answer lies in new printing technologies like Variable Data Printing, that allow you to quickly and easily individualize printed materials for each individual you try to reach.

Many customers who come to our shop with an idea already in their heads about what print is and how it works. Print a few thousand post cards, get address labels on them and shoot them out the door. A classic view of direct marketing that tries to hit as many people as possible.

And of course, most of these post cards end up overlooked, forgotten, or simply thrown in the trash.

Variable Data Printing (VDP for short) offers a way to make your printed marketing materials ‘speak’ the name of your customer. Instead of just a single post card design that is the same for everyone, a VDP postcard can show the name and any other information   you choose – directed specifically to one individual.

Sound complicated? It’s not.

This isn’t a way of saying that we’ll print 1,000 different post cards for you one at a time. VDP technology automates the process. We can take your company’s existing database, and pull names from it to print on each card. If your database shows what product or service your customer has previously purchased, then that data can be used to generate a message too.

Instead of a post card saying something like ‘Our Big Summer Sale starts July 10th.’ Your personalized card could say something more like, ‘ Hi Sarah, Accessories for your XYZ Product are going on sale this July 10th.’ And of course each card would be different, targeting each customer, focusing on their individual needs and interests.

So, it isn’t really a trick, but there is something magical about VDP. Imagine what your printed marketing materials could be when you bring the sweetest sound to each and everyone of your customers.

To learn more or get started, feel free to stop by or give us a call. We’d be happy to guide you through the possibilities.

cutpasteandprint Printing, graphic design, binding, and promotional product specialists in Huntingdon Valley, PA. We proudly serve the Bucks and Montgomery County areas with superior quality, great customer service, and a commitment to getting you and your the best possible printed materials. Our services include: Digital Printing, Offset Printing, Graphic Design, Promotional Items, Bindery, and Copying.